Department Chair
Michael Gravier, Ph.D.
At a Glance
What You’ll Learn:
- The full spectrum of digital marketing strategies, including social media, digital, and content marketing, paid media, SEO, SEM, and analytics
- Proficiency in key industry tools such as Google, HubSpot, and SEMRush, and Jasper.AI
- Knowledge for recognized certifications through custom programs
What You’ll Do:
- Work on real-world digital marketing projects for businesses and nonprofits
- Compete in prestigious international competitions
- Create innovative frameworks that drive results
- Develop real solutions with evidence-based strategies
- Build a portfolio of work that showcases your skills and creativity
Where You’ll Go:
- Positions including digital marketing strategist, social media manager, SEO specialist, content marketing manager, marketing analyst, and brand manager
- Careers with industry leaders such as Amazon, CVS Health, JP Morgan Chase, and Disney
- Elite graduate schools to further your education
Program Highlights
Bryant’s Digital Marketing program equips you with a strong foundation in digital marketing theory and hands-on experience in designing and executing effective digital campaigns. Our curriculum focuses on identifying target audiences, creating digital content, and selecting appropriate platforms to meet organizational goals. You’ll learn to leverage your knowledge of SEO, content marketing, social media, and email marketing to create innovative strategies and gain experience working with real-world clients to manage campaigns across multiple channels.
By engaging in hands-on projects in our Digital Marketing Lab, you’ll acquire skills in data analysis and digital strategy optimization, preparing you to implement and evaluate comprehensive, multi-channel marketing frameworks. By the time you graduate, you’ll be proficient in utilizing digital assets — such as websites, blogs, and online PR — to engage consumers and promote brands effectively, ensuring you are well-prepared for a thriving career in digital marketing and communication.
Sample Courses
Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include:
Consumer Behavior
MKT 311
Marketing Research
MKT 312
Digital Marketing
MKT 381
Marketing Policy and Problems
MKT 412
Digital Marketing II
MKT 481
Writing for Social Media
COM 352
Marketing Analytics
MKT 461
Where Our Students Go
Our graduates go on to major corporations and prestigious graduate programs, including:
- C4 Analytics
- Hill Holiday
- IBM
- LL Bean, Inc.
- NBC Universal
- Saatchi & Saatchi
- TJX
- Boston College
- Brandeis University
- Emerson College
- Stanford University
- UMass Boston