Bryant University’s Digital Marketing Lab provides students with hands-on experience and access to state-of-the-art technologies, equipping them with the skills and confidence they need to thrive in the ever-evolving industry.

The lab features cutting-edge tools, including a digital display wall for campaign visualization, AR/VR headsets, professional-grade content creation equipment, and the Adobe Creative Suite for editing. In addition, the studio space is equipped with professional-grade cameras, lighting, green screens, and podcasting equipment, enabling students to create high-quality multimedia content.

Through collaborative workspaces and real-world projects for top-tier clients, Bryant students will leave the Digital Marketing Lab industry-ready and prepared to lead in the fast-paced world of digital marketing.

Highlights

Our Digital Marketing Lab offers hands-on experience with advanced tools and technologies:

• Digital Display Wall: Visualize and compare campaigns across multiple screens.
• AR/VR Headsets: Explore virtual and augmented reality for innovative marketing.
• Professional Tools: Gain real-world SEO, social media, and automation experience through platforms like SEMrush, Hootsuite, and Marketo.
• Analytics Platforms: Measure and optimize campaigns through Google Analytics and Sprout Social.
• Content Creation Studio: Gain experience with professional cameras, lighting, green screens, and podcasting gear for multimedia production.
• Adobe Creative Suite: Create and edit high-quality content through Premiere Pro, Photoshop, and After Effects.
• Collaborative Workspaces: Pod seating and interactive whiteboards foster teamwork and creativity.