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Bryant University Professor Chris Morse at a lectern.
Bryant University Professor Chris Morse at a lectern.

Digital Communication

Gain the insight you need to design, produce, and manage digital content for a wide variety of contexts and careers.

At a Glance

What You’ll Learn:

  • How to create and produce digital content that engages audiences across platforms
  • Critical skills for writing, production, strategy, design, delivery, and assessment

What You’ll Do:

  • Produce digital content, from social media to podcasts, using state-of-the-art facilities and techniques
  • Gain expertise through experiential learning such as internships and practicums

Where You’ll Go:

  • Careers such as social media director, content creator or strategist, media campaign planner, digital advertiser, digital video producer, multimedia developer, and advertising operations manager

Program Highlights

 

Bryant’s Digital Communication major equips you with both the theoretical knowledge and the practical experience to become a leader in creating and managing digital content. Gain critical experience through hands-on learning opportunities such as internships, practicums, and research projects using state-of-the-art equipment and techniques. You’ll also develop expertise in strategy, message design, delivery, and assessment and learn how to create and produce engaging content for a variety of audiences and platforms. Through our dynamic and experiential program, you’ll be well-prepared to pursue media, content creation, and digital advertising careers across any industry. 

Sample Courses

Our curriculum consists of engaging coursework that’s designed to prepare you for your future career. Just a few sample courses include: 

Introduction to Communication COM 203
Introduction to Digital Communication COM 205
Interpersonal Communication COM 270
Mass Communication COM 272
Research Methods in Digital Communication COM 390
Senior Capstone for Digital Communication COM 491

Where Our Students Go

Our graduates go on to major corporations and prestigious graduate programs, including:

  • Bose Corporation
  • Boston Bruins
  • Citizens Financial Group
  • Comcast
  • Dunkin Brands
  • ESPN
  • Google
  • Hubspot
  • IBM

Bulldog Producers

Each semester, select Digital Communication students can work with Bryant’s social media director as a Bulldog Producer, an award-winning program where students create digital content such as Instagram reels and TikTok videos for the university’s main social media channels.

Learn by Doing

Lessons from a textbook can only take you so far. That’s why experiential learning is at the core of your Bryant experience. You’ll engage in hands-on projects and opportunities beginning your very first year — building skills in critical thinking, learning how to adapt to challenges, and fostering your determination to succeed.

Find Your Minor

By complementing your College of Arts and Sciences major with a business minor, you’ll learn how to assess problems from different perspectives and find creative solutions to today’s biggest challenges. Our interdisciplinary approach is a strength that leads to extraordinary career outcomes and lifetime earnings.