Public Relations
The art of managing reputation, communication, and perception. Offered as a track in the Communication major.
At A Glance
What You'll Learn:
- The principles and practices of public relations
- Audience analysis and targeted message design
- Skills such as persuasion, risk and crisis management, problem solving, and written/oral communication
What You'll Do:
- Put theory into practice through internships
- Use cutting-edge technology in your research
Career Options Include:
- Public Relations Director
- Non-Profit Administration
- Political Campaign Manager
- Press Secretary
- Publicist
- Convention Planner
Program Level: Undergraduate
College/School: College of Arts & Sciences