Marketing Analytics
Learn from data to make decisions that enhance customer relationships, improve marketing outcomes, and optimize future marketing strategies.
At A Glance
What You’ll Do:
- Apply your marketing analytics skills to your major or area of interest.
- Master analytics tools such as Excel, R, PowerBI, and Tableau for business applications.
Where You'll Go:
- Organizations value data analysis, understanding of consumer behavior, and strategic decision-making.
- Work for tech companies, consulting firms, financial institutions, healthcare organizations, media and entertainment companies, government agencies, sports organizations, hospitality and tourism, non-profit organizations, and more.
What You'll Be:
- Brand strategist
- Business intelligence analyst
- CRM coordinator
- Customer insight analyst
- Data analyst
- Digital marketing specialist
- Social media coordinator
- Sports analyst