The Marketing Behavioral Research Lab is a dynamic hub for innovative research and a cornerstone of Bryant University’s research infrastructure.

By leveraging advanced technology and fostering collaboration, the lab remains at the cutting edge of research, assisting marketing faculty, honor students, and undergraduate students in developing and testing theories of consumer behavior. A core tenet of the lab is to enhance the realism and behavioral aspects of experimental research to improve the fidelity of the research and the likelihood that it provides insight into real consumer behavior.

The lab bridges the gap between academic theory and real-world application, providing valuable insights into consumer behavior, decision-making, and marketing strategies. Each year, it hosts numerous behavioral experiments.

Highlights

Students benefit from cutting-edge technology and equipment such as:

• Computers with specialized software to design and execute experiments and surveys.
• Individualized participant stations that ensure privacy and minimize distractions during studies.
• Audio-visual equipment for presenting stimuli, such as video clips or interactive media, to enhance data quality.