Location
BELC, South Wing
Frank ’81 and Marion ’81 Hauck Sales Performance Lab
The Frank ’81 and Marion ’81 Hauck Sales Performance Lab is the epicenter of sales initiatives at Bryant University and is committed to advancing the sales profession through leadership, innovation, and technology.
The 5,000-square-foot lab has state-of-the-art technology, including gamified leaderboards and sophisticated video and audio recording systems. The lab is a dynamic hub for honing skills and proficiency in sales and is available to all students, regardless of major. It supports the College of Business’s emphasis on experiential learning.
The lab promotes sales initiatives across campus, allowing academic partners to deliver a top-tier, in-depth experience. In addition, it supports Bryant’s marketing and sales education and our nationally known Northeast Intercollegiate Sales Competition.
“Sales is a craft, and the lab will give students a place to work on refining and enhancing their capabilities.” - Frank Hauck ’81
Highlights:
Students benefit from cutting-edge technology and equipment such as:
- The latest in AI technology
- Gamification leaderboards
- Docking stations with monitors and wired HDMI
- Breakout rooms equipped with UC sound bars, speakers, cameras, and intercom-CCTV systems for instructors to monitor and coach in real time
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“Being successful in sales requires strong listening, communication, and relational skills, and this new sales lab will give students access to the space and equipment they need to gain confidence in these abilities. These skills empower Bryant graduates to excel in a broad range of fields, including management, entrepreneurship, and marketing.”
Ross Gittell
Bryant University President
5,000
square feet in the Hauck Sales Performance Lab
13
breakout rooms equipped with UC sound bars, speakers, cameras, and intercom-CCTV systems for instructors to monitor and coach in real time
Courses Offered in the Lab
MKT 363: Personal Selling
Students will dive into real-world sales scenarios, using powerful tools like ZoomInfo. They will also compete in two AI-driven sales competitions and two in-person competitions, using social selling platforms like LinkedIn and working with external organizations. Progress is tracked with data visualization tools like RNMKRS. Students will build a professional brand that sets them apart.
Students will dive into real-world sales scenarios, using powerful tools like ZoomInfo. They will also compete in two AI-driven sales competitions and two in-person competitions, using social selling platforms like LinkedIn and working with external organizations. Progress is tracked with data visualization tools like RNMKRS. Students will build a professional brand that sets them apart.
MKT 412: Marketing Policy and Problems
This course serves as a capstone to help students integrate and advance their knowledge by gaining experience in marketing strategy development. Students apply their theoretical knowledge to actual marketing situations in a simulated virtual business. Students will conduct a situation analysis, identify opportunities and problems, formulate marketing strategies, plan and execute tactics, analyze and interpret data, and reformulate strategies — developing critical marketing skills needed to succeed in today’s business world.
This course serves as a capstone to help students integrate and advance their knowledge by gaining experience in marketing strategy development. Students apply their theoretical knowledge to actual marketing situations in a simulated virtual business. Students will conduct a situation analysis, identify opportunities and problems, formulate marketing strategies, plan and execute tactics, analyze and interpret data, and reformulate strategies — developing critical marketing skills needed to succeed in today’s business world.
MKT 463: Sales Management
This course blends theory with hands-on experience, where students will manage a sales team, compete in a team selling competition, and tackle industry challenges in a case competition. Students will use and evaluate AI tools or training programs that can be deployed in their sales force. Student will also practice and compete in RNMKRS — a dynamic sales competition featuring multiple buyers and advanced data insights. Students will also receive coaching and feedback to elevate skills in a live, interactive setting.
This course blends theory with hands-on experience, where students will manage a sales team, compete in a team selling competition, and tackle industry challenges in a case competition. Students will use and evaluate AI tools or training programs that can be deployed in their sales force. Student will also practice and compete in RNMKRS — a dynamic sales competition featuring multiple buyers and advanced data insights. Students will also receive coaching and feedback to elevate skills in a live, interactive setting.