Kacy Kim

Position

Associate Professor

Department

Marketing

Contact

BELC, Room S169C

Linkedin

Kacy Kim

Kacy Kim is an Associate Professor of Marketing at Bryant University. Previously she was an assistant professor at Elon University, a visiting scholar at Harvard University, Virginia Tech University, and McCann New York. She has focused on the fields of marketing and social science research, including economics and psychology. She has Big Data analytical expertise and has developed social media predictive models to assess the effectiveness of marketing for business. Her recent research interest includes marketing analytics, consumer behavior, and marketing communication on digital platforms.

Ph D, The University of Texas at Austin

MA, The University of Texas at Austin

MA, Sungkyunkwan University

BA, Chung-Ang University